so following the media flavour for super heroes, i suppose it fits super model kate moss to star in this inventive shoot of photographer steven klein. the whole concept has a feel of ethno-extra-terrestrial-tropical-voodoo-princess in some retro graphic novel … super textured and moodily shot, it shows the mcqueen luxe and gloss in a near alien way. it’s a welcome departure from mcqueen’s personal style but still retains a sympathetic nod to his individuality. possibly the brand will expand it’s unique identity from here and remain a fashion force within its own right.