the museum series of projects by the artist matej košir has touched on a subject that have always fascinated me… the alternating perceptions of art and media. the museum project explores the ideas around the question of; what constitutes an original. by framing photographic images of popular still life recreated, and exhibited in the familiar format of museum. the new original which is thereby created becomes an alternative image which is neither a copy nor a replica but a uniquely similar image. another project in the series is called masterpiece; it explores the iconography of famous sculpture by reproductions that initially trigger the viewer’s recognition, only after closer inspection to discover that they have been altered. the issue of the flippancy with which the viewer reacts towards these masterpieces points to the serious lack of perceptual acuity, the role of society’s conditioning and blatant acceptance of this by the viewer is portrayed with disturbing alacrity. another series, arthistory turns the focus on violence, how society seems to delude itself by imagining that violence of one kind can remedy another. this intriguing contradiction is poignantly illustrated with a document of revolution related artworks which had itself suffered the violent effects of burning. the relationship between the viewer and the artwork is investigated further in a project called WdPW?; what do pictures want. the expression of the remote and dissociative is cleverly done through a series of photographs of viewers in a gallery. again the value of art and it’s importance get highlighted and the decontextualized crowd seem to explode from the confines of the artwork. it becomes clear that košir’s intellectual motivations are centered around the commerciality of art and the perceived value it has to society. a problematic discourse to resolve but cleverly animated in a well produced series of works. the subtlety of the work and its intentional introduction to debate is what interests me most, however the projects in their entirety possess a message which is undeniably powerful: ‘believing in the art is retreating to believing in the idea of art.’