with her natural talent and keen eye for texture and light, ruth hogben has taken multi-million dollar fashion shows to video in a way that translates more than couture: she has made it possible to communicate the birth and girth of the designer’s vision. referencing archetypes to create an alternative sculpture of music, magic and dance… god knows if martha graham was still alive. even though she has done a lot of main-stream work with nick knight, for vuitton, givency and the likes, her re-invented chiaroscuro style still makes her the preferred painter of dreams for subversive fashion designers like mr pugh.

Gareth Pugh