jaime hayon is already as much the conversation piece as philippe starck was during the nineties. although it’s a tired comparison, the crux lies in the ability to convince major design manufacturing companies to introduce a new design. i believe even the most conservative european company can do with a touch of renewal. the cautious economics of recent times have brought about quite that. staying ahead often means remaining interesting, and mr hayon’s experimental attitude is curious enough. what interests me even more is the fusion of cultural heritage and esthetics into the design process. i call it design genealogy… the designer’s language and it’s translation. philippe starck’s frenchibilities and fabio novembre’s italianissimo is fused in the same way regardless of their internationality, the same with the dutchy aesthetics of marcel wanders. it is this cultural diversity and colloquialism that add to the richness and interpretation of design. i believe the threat of globalization and it’s obliteration of the unique in exchange for the universal is just a rehearsal for independence and rebellion; the value of our differences are sometimes more important than the current fad for acknowledgement of our similarities; i don’t know who came up with the ridiculous notion: one size fits all…it’s not even true in fashion, even less in life.

Gaia & Gino