bringing brands and personalities together is nothing new… inspirational figures have been associated with certain brands and even the most mediocre will choose a ‘face’ to promote them. 46664 is representative of so much more however… the prison number of nelson mandela, that inspired a whole industry to sprout up under the humanitarian and greater goodness of the man. turning the icon into a legend, and by association the brand as well, may look like just another commercial gimmick. it’s the economics of the synergy that undoubtably drives it and i would have been the first to dismiss their attempts as opportunistic exploitation of the life of the great leader if it wasn’t for the fact that 46664 fashion was actually delivering a worthwhile product that succeeds admirably in injecting an energetic spirit into the south african fashion scene and also becoming a proud ambassador for it’s fashionability. their 2013 spring summer range has all the right colloquial content and mixes of urban grittiness and suave ethnic styling that makes it one of my favorite street style chic brands from this country… their accessibility and innovation is what leads me to believe that they have earned the right to brand themselves in this manner and become a symbol of the colliding forces at work in south africa’s diverse social landscape.
LB Louis Boshoff
Prison Panache
Stupidity & Sensitivity
Since it’s nearly impossible to gauge each individual’s level of sensitivity or stupidity, I’d rather play it safe and classify this site as suitable for adults only. Although that term is still nebulous to me, the responsibility remains that of the viewer.
Curating & Criticism
The identification and definition of creativity are two different things. Challenging conventional interpretations and perspectives expands its validity and effect. I am convinced that collaborations and participation across creative industries allow for discovering a greater realisation of our potential.
Art & Collecting
I love mixing styles and textures, media and materials. But I believe in respecting personality when it comes to choosing work. There is of course the investment angle which is too boring to discuss here….or anywhere really. It is important to remember that when you live with art, it should be alive to you. That is to say it needs to move you. You need to have an affair with it.
Fashion & Architecture
Starting with the roof over your head and the clothes on your back. These are the things we inhabit. Without entering into the fashion vs trend debate. They also shape our sensibilities and the way we present ourselves.
Design & Function
Whether colour or form is your thing. Pattern or plain. What we choose to live with can make our lives easier or more challenging. Consider your commitment and convince yourself.
Gardens & Flowers
Since Eden it has been a fascination, inspiration, an indulgence of kings and common gardeners, a joy. No home is complete without it. Whether you go for potted, landscaped or organic, dry or shade, just go for it.
Treasures & Trash
Most of which are filed under S for sentimental. I respect that.
Heirlooms. Bargains. Souvenirs. Gifts. Curiosities. Found Objects. Impulse Buys.
Never hide what’s important or meaningful. Denial is a very ugly word.
History & Reality
Get to know yourself and others. As much as we live in the same world, everyone has their own version of it. Live up to yours, never fear your dreams and ideals lest they remain aspirations forever.